Who is he? Well, he's the screen alter-ego of NY filmmaker Justin Fornal. What is he? That's a much harder question to answer. Equal parts pimp, vampire, Anthony Bourdain, Kid Rock and William Shatner. He hosts a cooking/travel show called Bronx Flavor on local public-access television. A "quaffer of culinary consciousness" as he likes to say. It's kind of like "No Reservations", but with much shittier production values, campy bits and the Baron's odd and over-the-top voice-over.
I may get sick of it very quickly, but it also may be MY FAVORITE TELEVISION PROGRAM OF ALL-TIME!!! And I've only seen one episode so far!
Check it out on the website for full episodes. All I can think of is that line in Fear and Loathing in Las Vegas about Dr. Gonzo.
"There he goes. One of God's own prototypes. A high-powered mutant of some kind never even considered for mass production. Too weird to live, and too rare to die." - Raoul Duke
Here's a clip of the opening credits. It's just...so odd. I can't look away.