"It all goes back to something my grandmother told me when I was a kid. 'Holden,' she said 'the big bucks are in dick and fart jokes.' She was a churchgoer." - Chasing Amy
I don't see how you could have missed it, but a guess a few people may not know that Kevin Smith is releasing his newest film Zack and Miri Make a Porno later on this week. The ads are all over the fucking place. Even the censored ads that no longer suggest the titular duo are on the receiving end of some nice oral. That's right. I said "titular".
I've definitely got a love/hate relationship with Kevin Smith. I loved Clerks. I hated Clerks II. I loved Mallrats. I hated Jersey Girl. I both loved and hated Chasing Amy almost at the same time. That was hard to do. I loved Dogma and hated parts (loved parts) of Jay and Silent Bob Strike Back. I hate him and his fucking ego during the commentary tracks on his DVDs and I love him in his "Evening With..." series and whenever he is on a radio program like Opie and Anthony.
It's a complicated relationship. I think Kevin would agree.
Now he is wading in the cool waters of the Judd Apatow repertoire company with his latest flick starring Seth Rogan and Elizabeth Banks. Oh, he throws a Jason Mewes and a Jeff Anderson in there for good measure. Just to let you know that it is indeed a Kevin Smith flick. But let's not kid ourselves. He wants the Judd Apatow audience and money that Seth Rogan brings to the table. Nothing wrong with that. But isn't it a few years too late for that? I've got a Seth Rogan hangover and I need a fucking break.
Anyway, it seems to me that Smith came up with the least imaginative name for the flick that he could have possibly dreamed up. I get the sarcasm and the references to those wonderful (groan) sex comedies of the 70's. But couldn't he have come up with a title that wasn't going to make soccer moms faint at the possibility of explaining to their kids what a porno is? I certainly don't give a damn, and I think the word "porno" is just fine. But why not just name it something else?
Like The Amateurs or The Moguls*, or something.
*For those of you who haven't heard of it, The Amateurs aka The Moguls is a Jeff Bridges film from a few years ago about a group of small-town folk who decide to make an amateur porno using only their friends and filmed locally in their town. It's a feel-good comedy with a lot of heart. Sound familiar?